Bershka and Its Spring/Summer 2011 Campaign

If there is something so characterized January within the fashion calendar, it is because arrivals these dates arise like mushrooms campaigns of the different design, Haute Couture and low-cost firms in the market. And of course a climate and facing a temporary future in which will provide for much warmer days allowing you to take Cabinet items like that look in pictures, or at least in which we can see of the new catalogue of Bershka for the season spring-summer 2011.

As we have already said, this type of advertising strategy is unable to see the entire collection and seeks to attract the visual reader more colors and the feeling of the collection than by their clothes, since does not give him five photos to know that is what can be found in stores here a few days. What do we get out with this kind of images, is the global spirit of the collection and the feeling that prevails in each of their parts; i.e., know where the shots go and which have been stationed by the firm for the next season trends.

And in view of what we see in the campaign of Bershka, everything is said with the participation of the model River Viiperi and is carried out by the photographer Chris Headsand, denim is still a fairly safe bet for collection and they will not let go so easily from it. I am not referring to trousers that as it is logical is a constant acquisition over time for the firm, but Dickies, jackets and even shirts in the collection.

It is of a very youthful style, for a dynamic public and enough urban although some has another stop tasteful and classicism with a retro return to the 1970s and the style college, reflected in sweatshirts style University, caps and skinny pants or some other printed on t-shirts. Of course we will have a collection of swimsuits and shorts for the summer, but when we go we bring do not worry we will give account of it in greater detail.

See complete gallery» Bershka and campaigning for the spring-summer 2011 (5 photos)

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