Home

CRM is an acronym for Customer Relationship Management which translates into Spanish as Managing customer relationships. It indicates both a strategy, a process or a system in the field of marketing as well as software created for this purpose. In Internet Dictionary, the CRM system is characterized by putting the relationship with the customer first. It is an effective marketing strategy because it maintains its fidelity through high satisfaction. Companies that have implemented CRM systems benefit from:

  • The unification of databases by a more efficient and orderly registry
  • A more detailed analysis to make decisions at a strategic level
  • A more adequate customer segmentation
  • The control that the company can have over the life cycle of its client

CRM system

CRM systems aim at strategic customer management. In this sense, the system must maintain a database with key information in order to track each client. In this way, customer confidence is maintained by having their needs identified and, on the other hand, the information can be used to implement new strategies for customer loyalty.

CRM software

The software CRM are computing platforms that help in managing relationships with customers to the strategic objectives of marketing. There are many types of CRM and the most appropriate will depend on the needs of the company. However, the most commonly used types of CRM software are:

  • Operational CRM: it is more oriented to the commercial field or sales forcesales force ) and its great advantage is the unification and structuring of databases.
  • Analytical CRM: uses the data mining technique, whose focus is the analysis of the data for the creation of new strategies that the software can suggest.
  • Collaborative CRM: the client directly contributes the data that will be processed.
  • Real estate CRM: creates cross references between available properties and potential clients.

Marketing, also known by its name in English marketing, refers to the set of principles and practices implemented around the marketing of a product, good or service, with the aim of generating an increase in its demand. By extension, marketing is also known as the discipline that is responsible for studying, analyzing and classifying the procedures and resources of this area. The word marketing, as such, is a word that is composed with the words “market”, from the Latin mercātus , and “-technic”, from the Greek τέχνη (téjne), which means ‘technical quality’.

International marketing

International marketing is known as the set of practices and strategies aimed at promoting and marketing a product or service from a multinational or global perspective. International marketing is implemented based on market studies that allow us to understand how to introduce, adapt, standardize and retain a product for different markets and cultural realities, according to the behavior of its consumers. In this sense, international marketing should not be understood as mere export.

Social marketing

Social marketing is a work philosophy that consists in articulating the fundamental practices of marketing, but with special emphasis on increasing or maintaining social welfare, individual health and environmental protection, without neglecting the dynamics of their own of the promotion and commercialization of the product, the satisfaction of the needs of the consumers, and the consequent obtaining of benefits that this generates.

In this sense, social marketing favors ethical criteria, such as respect for laws, environmental protection and health care for its consumers.

Direct marketing

Direct marketing is a commercial communication strategy that seeks to reach the consumer and interact with it in different ways: correspondence (traditional and electronic), telephone calls, and announcements in traditional media, such as radio, television or the press. Through advertising, direct marketing seeks to establish immediate contact, without an intermediary, with the potential consumer, so that he, in turn, can acquire the product without having to go to a store.

Sales by catalog, television or mail are a clear example of this system, which should not be confused with personal sales.

Digital marketing

Digital marketing is a novel branch of marketing that uses the internet and mobile telephony as promotion and distribution channels for the marketing of its products, goods or services, while seeking to establish an interactive and lasting communication with its consumers. Basically, its advertising, promotion and sales spaces are limited to the Internet and use all the resources it offers to capture its customers: websites, banners, social networks, blogs, email, videos, webinars or video conferences , podcasting and SMS messaging.

Geography

  • Attractions in Bahrain Entertainment and Attractions in Bahrain - According to Wholevehicles, Barbar Temple (Temple Barbar) – the famous monument located in the town of Barbar, is a complex of three places of worship, dated 3000-2000 years. BC e. and placed one above the other. The ruins of two altars and a natural spring, which had a cult significance in the era of the […]
  • Zug, Switzerland Zug, Switzerland - The small picturesque town of Zug, located 23 km south of Zurich, can offer tourists a measured and very high-quality vacation among fantastically beautiful landscapes and proximity to the entertainment of the Swiss capital. Zug is curled up in a cozy valley between Lake Zug and Zug Mountain, it is very compact and charming. In […]
  • Austin, Texas Austin, Texas - Austin’s skyline. According to MCAT-TEST-CENTERS, Austin is the capital of Texas and the fourth largest city in the state with 964,000 inhabitants, and the 10th largest in the United States. It is the fastest growing conurbation in the country. The agglomeration has 2,352,000 inhabitants (2021). Introduction Location Austin is located in Central Texas, about 100 […]
  • Chambery, France Chambery, France - Crossroads of Alpine roads, nestled in a valley and securely protected on all sides by mountain ranges, is Chambéry, the capital of the southeastern French department of Savoy in the Rhone-Alpes region. In Chambery from the first minutes you feel so at home that you are tempted to leave the hotel in slippers. Even the […]
  • Udaipur, India Udaipur, India - Udaipur today is a city with a population of more than half a million people. Once it was the capital of Merwar, the hilly region of Rajasthan in India, and the city was founded by Maharaja Uday Singh, who named it after himself. Udaipur is an oasis, the pearl of arid Rajasthan, spread out on […]
  • Domestication Domestication in English - The word that concerns us now we can establish that it derives from domesticate, which is a verb that comes from Latin, exactly from domesticus, which means “related to the house”. Domestication is called the act and the consequence of domesticating: getting a wild or ferocious animal to moderate its temperament and get used to […]
  • Lintel Lintel in English - The horizontal element found in the upper sector of windows, doors and other openings, whose function is to resist loads, is called a lintel. The ends of the lintel rest on the jambs, which are the vertical pieces located on the sides of the window or door. It can therefore be said that a lintel […]
  • Jacksonville, Florida Jacksonville, Florida - According to EHUACOM.COM, Jacksonville is the largest city in the state of Florida, in the United States. The city has 955,000 inhabitants. The agglomeration has 1,638,000 inhabitants (2021). Introduction The Dames Point Bridge on the east side of Jacksonville. According to MCAT-TEST-CENTERS, Jacksonville is located in northeastern Florida, a few miles inland from the Atlantic […]
  • Indianapolis, Indiana Indianapolis, Indiana -   Indianapolis City in the United States Location State Indiana County Marion County Coordinates 39°46’7″N, 86°9’29″WL General Surface 953.18 km² – country 936.3 km² – water 16.88 km² Residents (April 1, 2020) 887,642 (948 inhabitants/km²) Politics Mayor Joe Hogsett (D) Website indy.gov According to Existingcountries, Indianapolis is the capital and largest city of the US […]
  • Tampa, Florida Tampa, Florida - The city of Tampa is located on the west coast of Florida on the Gulf Coast. It is the county seat of Hillsborough County and has a population of about 350,000. It is the 53rd largest city in the United States. The city of Tampa, together with the cities of St. Petersburg, Largo and Clearwater, […]