Details of His Life Will Help Facebook Make More Money

More than 1 billion people are on Facebook. Although it has a huge audience, the social network can not produce as much money as they would like its shareholders. To change this scenario, now they have decided to launch an advertising network that goes beyond the domain facebook.com. Yes, Facebook is preparing a competitor for AdSense advertising program that guarantees most of the revenue Google.

Well noticed the magazine Forbes to report the change in the privacy policy. Facebook announced changes to the document that governs its relationship with the user data last week.

Previously, the documentation enabled display ads on external pages since there were “social context” to do so. With the recent changes, the social network is free to display any advertising on partner pages, regardless of whether there is “social context”.

“Everything you do and say on Facebook can be used to display ads,” said the executive responsible for privacy on Facebook. According to Erin Egan, publicity generated by technology Facebook may appear on other sites, although it is based on the activity of users within the social network.

Facebook has not announced any competing product from AdSense so far. Evidence in privacy documents show that the way is clear for the moment they decide to go for this type of commercial activity.

User data is, ultimately, most commodity companies like Google, Facebook, LinkedIn and other electronics companies can offer to advertisers. The more you know about an individual, the greater becomes the power to target and increase ads to exactly match your interests.

The Facebook page has become, little by little, the digital identity portion of users. Sites like our site allow and encourage the reader to make comments using the account on the social network. This makes it easier to filter out trolls and haters of people who do not bother to assign an opinion to your real identity. Similarly, social networks add a great deal of information about the likes of that person. Like a Facebook page or Google+ means more than simply recommending that product – shows interest in the subject, which certainly helps in ad targeting.

We are coming to a reality in which Big Brother predicted by Orwell’s not scary anymore. The difference is for the holder of the user information. Instead of the government-owned data, they are scattered in data centers (data centers) of multinational companies. These companies follow or not (know someday?) Certain rules according to their commercial interests.

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