Google Announced Measures to Prevent Accidental Clicks on Mobile Ads

It will become more difficult to go through the frustrating experience of being redirected to another page after clicking an ad by mistake. This week, Google revealed measures to reduce the incidence of accidental touches on mobile ads.


This is a more recurrent than imagined disorder. The Google explains that, according to recent studies, up to 50% of clicks on mobile ads are not intentional. Not even tablets or smartphones with larger screens escape the problem.

The first of the measures to reduce the occurrence of accidental touches is the lock clicks that occur near the edges of the ads. Often, the user touches there to scroll the page, only realizing later that the act triggered the banner. If the person wants, in fact, check out the ad, you have to click on a more central part of the piece.

Another measure concerns interstitials, which usually occupy the entire page. This format is often used to promote applications, but the icon of this is close to the “X” that closes the ad. Therefore, the icon is no longer clickable. It will be up to the user tap the Install button if you want to get the app.

Finally, Google will implement a “delay”. As I said, it is common user taps the ad accidentally making page scrolling. Because of this, the ad will be displayed on the screen for a short period of time to become clickable. This prevents the person triggers the ad inadvertently when scrolling the page quickly.

Google knows that for accidental clicks caused damage redirects the user’s browsing experience – who never got angry about it? But the company also knows that the problem has enormous inconvenience to advertisers.

accidental clicks do not generate conversion (a sale, for example) and often inflate spending on the ads. As online advertising is still the main source of Google’s revenue, should take all necessary precautions to avoid stampede of advertisers and other consequences.

The new measures should move to, starting with ads on pages in English.