Google Releases New Search Algorithm to Brazil

The Google today announced an update to its algorithm started operating in Brazil. Called “Panda”, the update is considered by SEO experts (site optimization for search engines) as one of the most drastic changes that the company has made ​​in its way of ranking pages published on the Internet. So, folks, great care is the next time you publish a post on your site.

Available on websites search Google in English since March, “Panda” only now comes to the search for Brazilians – and all localized versions of the browser, with the exception of using Chinese, Japanese or Korean as their primary language.

The premises of the “Panda” are quite different from those that led to the current strategies of SEO. For the first time, the web giant signaled that it will give more value to content that offers virtually academic references.

For example, the analysis of a winemaker is acabernet sauvignon  would have more value than a brief description of the characteristics of this type of product, made ​​by someone who does not deeply understand the subject.

Initially, Google “Panda” was affecting about 12% of searches considered “remarkable” (in short, those that are not absolutely private matters and no chance to repeat). With the improvement of the algorithm that the search engine uses to rank web pages in order of importance, the impact of “Panda” in “remarkable” research fell to between 6% and 9%.

If you own a website, it is highly recommended that you read the page of Google with information about quality of texts provided by the company (in English).

If you only use Google, you’ll probably notice an increase in the quality of the company’s results. Texts such as analysis, testing and intellectual productions tend to be better positioned in the polls (if I understood well all the documentation around about the “Panda”).

 

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