Google Tests Tweets Display in Search Results

Rumors of a partnership between Google and Twitter have emerged in February, but now the agreement has been confirmed: this week, the results of search engine began to display recent tweets, albeit discreetly.

 

In fact, the partnership is closer to a reconciliation. Google showed tweets in searches for some time, but failed to do so in the middle of 2011. Apparently, the decision was unilateral: the removal of tweets search indexes have been made so that Google could promote the newly -lançado Google+.

The tweets of view should benefit both sides. For Twitter, the advantage is visibility in the search engine can bring to the social network. In addition, Google may be paying the company to have access to basic messages, although this information has not been confirmed.

For Google, there must be more precise in searches with social context and delivery of more relevant results related to very recent issues – as you may know, Twitter is seen as the best social network for information about what happens now.

Moreover, tweets may cause frustration. Because these messages are short (remember, each tweet can have up to 140 characters), users can consider the contents of inadequate social network.

This should be one of the reasons why Google is testing indexing Twitter quietly content. Currently, only some users can find tweets on results and yet only searches made from mobile devices.

These small experiments, such as Google defines the tests, tweets displayed in searches are related to the Trend Topics, that is, the subjects most talked about at the time. You can even view related messages moving tweets in a kind of carousel.

For other users, Google continues to show only links to profiles on Twitter and some tweets or as recent as well. It is not known if and when the increased integration will be available to everyone.

 

Gallery

Bing search to display tweets in a better way

Bing search to display tweets in a better way

Source: windowsreport.com

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