If someone still puts in doubt the effect of demolition of a celebrity wearing a moderately affordable brand, you should ask Cécile Renaud: “Sold 20,000 dresses when Kate Middleton was one of my collection”, repeats like a mantra whenever asked by the press for his success. The dress in question was a violet model 46 pounds (54 euros) and the Duchess of Cambridge dressed him for sitting officer of his eldest son, George, in 2013. Two hours after the photo became public dress sold out on its website and expanded to a waitlist that exceeded the thousand of buyers.
It was not the first time that the so-called ‘Kate effect’ (said it sold out that causes their choices of style Middleton), picked this French entrepreneur based in London. During part of her pregnancy wore a couple of more dresses and a coat of its signature, Seraphine, possibly marking for pregnant makes more box advertising what famous dress it as described in topbbacolleges.com.
Its new viral garment are leggings of skin that has become the actress Marion Cotillard for the red carpet of Assasin’s Creed. They cost 57 euros and have also carried them Gwen Stefani or Anne Hathaway, others usual signature. United Kingdom the shadow of the phenomenon Seraphine is so elongated that from the Telegraph they titled: Marion Cotillard see leggings of 45 pounds that every mother needs.
Séraphine knows that a known face helps to expand into the market. Local opened in 2002 in Kensington Church Street, Elle McPherson bought there, and the domino effect was immediate: Kate Hudson, Claudia Schiffer, Christy Turlington, Angelina Jolie, Sienna Miller, Halle Berry and Jessica Alba have been view by buying there. The local is a real magnet for the famous pregnant and already has subsidiary in New York’s Soho (open after a walk rightly by us television advertising as the designer of the celebrities).
Others playing in that League to multiply sales with pregnant famous are firms like Isabella Oliver (Natalie Portman – this week took one of their famous dresses of tube-, Angelina Jolie, Blake Lively, or Chrissy Teigen are clients) or Hatch (also have worn it Gwen Stefani or Natalie Portman).
When it began to operate Séraphine, in early 2000, the niche market dress pregnant women with the market trends and affordability was empty. More than one decade later, the signing of this French who rose to fashion advertising accounts has known how to differentiate themselves from the early fashion brands that have Yes opened its lines to clothes for pregnant women (Asos Maternity, j. Crew and H & M, among others). With that foolproof formula that proves that nothing sells more than a face (and bellies) known.