Mobile Data Services in Germany

The network operators make 2015 for the first time more sales with data services than with the classic phone. The increasing use of the mobile Internet leads to more usage of networks, where capacity will be expanded.

Mobile data services are becoming the biggest revenue provider for network operators and will exceed the business with mobile voice services this year in Germany for the first time, according to cellphoneexplorer. The industry association BITKOM assumes an increase of 6.3 percent to 10.3 billion euros, that 2015 will be telecom companies with mobile data services. However, sales of cell phone conversations by 8 percent’m going back to 9.7 billion euros, the Association predicted on Monday. “We are experiencing a major upheaval in the mobile market this year,” said BITKOM Board member and Jens Schulte-Bockum of head of Vodafone Germany. “The mobile Internet has become the driving force of the market.”

Significant circulation

The drivers of change therefore include the fast LTE wireless, the mobile use of online networks and apps as well as the digitization of the industry. At the same time, cell phone calls through flat rates would always cheaper. The increase in sales of 600 million euros in mobile data services can currently not the food still

In addition, the Association anticipates a slight slowdown of growth in the device market. After recently BITKOM expects partly two-digit growth of smartphones and tablets that are sold 24 million smartphones by 2015 in Germany, these are almost 4 percent more than in the previous year. Sales by 4.6 percent to 9.1 million pieces to put in tablets.

Dense traffic

Also the amount of data processed in the German mobile networks further increase as a result of the increased use of mobile Internet. The BITKOM anticipates an increase of from about 370 to expected to 480 million gigabytes. Network operators want to satisfy the increasing demand with more capacity. The so-called 2nd digital dividend frequencies, which are to be auctioned in the course of the year are a building block. “We very much welcome that the Federal Cabinet recently has paved the way for the auction of the 700-megahertz frequencies”, said Schulte-Bockum. Now, it is important that these frequencies are cleared quickly.

BITKOM estimates are based on current calculations of belonging to the Association of European IT Observatory (EITO). The EITO is a project of BITKOM Research GmbH in cooperation with the market research companies IDC and GRP. (with material by dpa)

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