Netflix Grows Outside the US and Promises New Streaming Plans

The Netflix announced yesterday its financial results for the first quarter of the year, something that every company listed on the stock exchange to do. And this announcement, the company’s CEO Reed Hastings, said some of the plans you have for the service throughout the year.

The big news was the same plan again streaming. Starting this month, US and UK users can subscribe to a new plan that allows up to four different devices to watch Netflix using the same account. This plan is aimed specifically at families, although the company expected that less than 1% of its subscriber base go even share an account. Hastings said it plans to launch the plan outside the US or UK yet.

For an account to be used by multiple members of a family without them having their mixed tastes, Netflix created the option of having custom profiles for each one, as shown above. The functionality was demonstrated at CES this year and will be made available, according to the CEO in the coming months and in all markets in which the company operates.

Speaking of subscriber base, Netflix is ​​doing very well thank you. In all, the company has 36 million subscribers worldwide, 34 million of them paying 29 million and only streaming plan without DVDs. During the first quarter, more than 3 million subscribers were added, and 1.02 million out from the USA. Of the total, Netflix now has 7.14 million streaming plan subscribers who are not in the United States, which is a significant share of the business.

About increase in tuition in Brazil, Hastings says to the shareholders which was an increase due to “local inflation in the last two years.” The response of the advice was that the tax paid grew in proportion to the value of the previous subscription.

But the original content created by the company, according to the CEO, has made great success and he believes that in the long term, will help retain subscribers. He compares the creation of new seasons of House of Cards to an acclaimed success of a British author: “Harry Potter was not a phenomenon in the first book, when compared to the other books in the series.”

closer to Brazilian users content

Despite being a public company, Netflix need not disclose detailed figures on the markets in which it operates. But does this from time to time, such as with the ISP Speed ​​Index. The site shows an average speed of providers used by Netflix subscribers, reporting which has a higher average speed and which has the lowest.

Notoriously, the site does not include Brazil. But you can collect some data from elsewhere. In a presentation at the PTT Forum on 6 December last year in Brazil, the network strategist at Netflix, Flávio Amaral, released certain information. In his presentation (PDF), Flávio says the service has surpassed peaks of 20 gigabits per second of traffic in Brazil and only grows.

In order not to affect both the network operators, the company provides an OCA, or Open Connect Appliances, hardware specifically designed for them to free installation of providers for the purpose of cache content. Thus, the videos arrive faster to its subscribers in the country and providers can save on international traffic, something much appreciated.

Out of curiosity, now Netflix has two PTTs in Brazil: one with 20 gigabits per second of capacity and another with twice that, both with support both IPv4 and IPv6. As the latest was activated at the end of last year, one can predict that Netflix plans to further expand in Brazil this year – and that’s even ready for change of the internet address when this happens.